Answer share
The proportion of relevant generative-search answers in which a brand is named or cited — the GEO equivalent of share of voice, replacing ranking position as the leading indicator of organic visibility.
Glossary · 10 terms
Terms we coined, defined where we argued them.
Working definitions for AI search, venture building and digital acquisitions. Each term is defined and argued in exactly one Insight — this page is the index.
Definition · source
Definitions.
Answer-shaped content
Writing structured so that each section answers one real question completely and independently in its opening sentences, so that a generative engine can quote the passage without the surrounding page.
Citation arbitrage
The gap between what it costs to become a cited source on a topic in a given language and the commercial value of the demand that topic represents in that language.
Demand infrastructure
The layer that finds, educates, qualifies and routes buyers before they reach a supplier — content, search and AI-search visibility, comparison tools and qualification flows — operated as a business in its own right rather than as one supplier’s marketing function.
Digital succession
The transfer of a small, profitable, owner-operated digital business to a new operator when the founder steps back — and the absence of the advisory, valuation and intermediary infrastructure that exists for traditional small companies.
Distribution-first
Building the channel that reaches a market before building the product sold through it, so that demand exists on the day the product ships — treating distribution as a founding decision rather than a post-launch activity.
GEO audit
A structured evaluation of whether a website can be retrieved, extracted, identified, trusted and cited by generative search engines, assessed across five layers: retrievability, extractability, entity clarity, authority and measured presence.
Micro private equity
The acquisition of small, profitable, owner-operated businesses — typically well under seven figures in enterprise value — bought for cash flow and operational upside rather than for a resale multiple.
Defined in: Micro Private Equity for Spanish-Speaking Markets
Transferability discount
The gap between what a small business is worth to its current owner and what it is worth to a buyer, caused by everything that does not transfer cleanly: undocumented processes, personally held accounts, founder-attached revenue and unreconciled books.
Verification tax
The time cost of checking machine-generated output. Because errors in generated work are fluent rather than obvious, review is slower than for human work — and any honest measure of automation leverage subtracts verification time from time saved.
About the sources. Every definition on this page is quoted verbatim from the Insight that argues it — the glossary is the index, not the source. Read the Insights.
From vocabulary to a reading
Put the terms to work.
Answer share and the GEO audit are how we measure the distribution layer. The Tier diagnostic tells you whether it’s the one you’re missing.