thinktierESMeasure your tier

Venture studio & holding · Iberia · Latin America · Brazil

We build companies AI recommends.

Thinktier builds, acquires and scales technology companies in Spanish-speaking markets. Every one is born with distribution installed: it gets found on Google, in ChatGPT and in the answers that don't exist yet.

Measure your tier 2 min See the portfolio
7
companies · 4 operating
7
markets, from Madrid to Lima
5
AI engines measured every month

LogOPS Global launches in Lima, Peru

LogSolProp publishes 2026 Costa del Sol market report

LogAutoridad Digital publishes GEO methodology v3

The Tier system · six layers

A company doesn't finish stages. It has layers, or it's missing them.

“Your tier is the lowest layer you're missing, not the highest you've touched.”
  1. TIER 0

    Thesis

    An argument for why this market, and why now.

    We install
    Market map · why-now memo · search-landscape audit
    Measurable?
    Judgement. Does it name a concrete inefficiency?
  2. TIER 1

    Brand

    A name that can hold authority.

    We install
    Name and narrative · positioning · a resolvable entity
    Measurable?
    Partly — own domain, sameAs, a branded result
  3. TIER 2

    Produces

    Something exists that serves the market, and can be used today.

    We install
    Architecture and stack · MVP · shared infrastructure
    Measurable?
    Yes — it exists or it doesn't
  4. TIER 3

    Distributes

    People find it without paying per visit.

    We install
    Schema and entity graph · answer-shaped content · a 30-prompt panel
    Measurable?
    Yes — answer share, % of non-paid demand
    Where almost everyone gets stuck
  5. TIER 4

    Automates

    Volume grows without proportional headcount.

    We install
    CRM · workflows · dashboards · AI agents
    Measurable?
    Partly — revenue per person
  6. TIER 5

    Compounds

    Its assets make the next company cheaper.

    We install
    Stack, data and audiences reused across the portfolio
    Measurable?
    Judgement. Does it reuse the previous company's assets?

Almost everyone thinks they're at Tier 4 because they have automations. They're at Tier 2 because they have no distribution. The full scale, with its methodology →

The portfolio

Seven companies. Tiers published, the low ones too.

Each brand stands on its own; what they share is the operating system. We publish every company's tier because a house that sells distribution has to show its own.

  • OPS Global

    Energy & Sustainability
    Active · Scaling

    Solar energy ecosystem focused on lead generation, market education and digital demand infrastructure across high-growth solar markets.

    Tier 3Blocked at: 4 · Automates
    MarketsES · CO · BR · MX · PE · DO
    LatestLaunch in Lima, Peru

  • Autoridad Digital

    Digital Media / SEO / GEO
    Active

    Strategic media platform focused on SEO, GEO, digital authority and AI-search visibility — both an operating asset and the discipline that powers the rest of the portfolio.

    Tier 3Blocked at: 4 · Automates
    MarketsSpanish markets
    LatestGEO methodology v3

  • SolProp

    Real Estate / PropTech
    Active

    Helping international buyers understand, evaluate and access real estate opportunities on the Costa del Sol.

    Tier 2Blocked at: 3 · Distributes
    MarketsCosta del Sol
    Latest2026 Costa del Sol market report

  • ContaDoc

    Vertical SaaS / FinTech
    Active

    Tax-compliance and expense-management SaaS for independent healthcare professionals and their accountants in Argentina — OCR receipt capture, automatic income imports from insurers and a real-time fiscal dashboard.

    Tier 2Blocked at: 3 · Distributes
    MarketsAR
    LatestAAARCA income-import live

  • Asset Whisper

    Financial Media
    Building

    Financial media and investment intelligence brand covering markets, macro trends and portfolio narratives.

    Tier 1Blocked at: 2 · Produces
    MarketsGlobal
    LatestEditorial launch prep

  • BricksToChain

    Real Estate Tokenization
    Concept

    Real estate tokenization framework connecting property assets with blockchain-based ownership — a natural extension of our Costa del Sol real estate work.

    Tier 0Blocked at: 1 · Brand
    MarketsIberia first
    LatestWhitepaper draft

  • Granel

    Commodity Trading Software
    Building

    Software for physical commodity trading desks that still run on spreadsheets and email. Centralises the full deal cycle — pricing, counterparty, logistics, per-line costs, multi-currency P&L, cashflow and document compliance — around real contracts, containers, freight, Incoterms, B/L and port charges.

    No readingJust joined
    MarketsGlobal
    LatestBrand and product site in progress
  • Tier 2?

    The next one could be yours.

    A product that earns, a Spanish-speaking market, distribution as the missing layer.

    See the Tier 3 Agreement
≤ 3

No portfolio company is past Tier 3 yet, and most are held back by the same layer: distribution. It isn't a portfolio problem. It's the instruction for where the resources go — and we say so in public. Every profile →

Geography

We're not everywhere. We're where we read the market without a translator.

Spain is the base. Latin America and Brazil are where digital demand grows faster than the supply serving it — and where winning in Spanish-language search costs a fraction of what it costs in English.

Markets where the portfolio operates
SpainSolProp · Autoridad Digital · OPSBASE
ColombiaOPS GlobalCO
BrazilOPS GlobalBR
MexicoOPS GlobalMX
PeruOPS Global · Lima launch, 2026PE
Dominican Rep.OPS GlobalDO
ArgentinaContaDocAR

For companies that already earn

The Tier 3 Agreement. Distribution for equity.

If your product works and nobody finds it, you're at Tier 2. We install the missing layer and take ownership instead of a fee. And the equity only vests if you get there.

Minority equity
15–25%

Scaled to how much of the distribution layer goes in. No majority, no board seat, no operational control.

Operating fee
300–500€/mo

Over a 12-month renewable term. Covers the panel, the measurement and the execution.

Vesting against measured tier
3months

Holding the Tier 3 targets written in at signing. If you don't get there, nothing vests.

What we install

  • Entity and schemaA coherent graph that lets an engine confirm who you are without taking your word for it.
  • A 30-prompt panelYour buyers' real questions, measured every month across five engines.
  • Answer-shaped contentPages an engine can cite: direct answers and defined terms.
  • Classic search, underneathTechnical SEO, internal linking and performance: the foundations most people skip.
  • AutomationPublishing, measuring and reporting without adding headcount.

How it's measured

  • Your analytics and CRMDemand you don't pay forLeads, sign-ups or sales arriving through channels with no cost per visit.
  • The prompt panelAnswer shareHow often you're named or cited across thirty prompts and five engines.
  • Search Console and BingOrganic reachNon-branded visibility for the queries your buyers actually use.

What we look for

  • A product that already earnsHowever modest the revenue. We don't take options on promises.
  • A Spanish-speaking marketIberia, Latin America, Brazil.
  • An operator in chargeYou run it. We install one layer and measure it.
  • Distribution as the missing layerIf what's missing is product, we'll tell you on the first call.
Put my company forward Read the full terms

Terms in summary. The full version — the baseline, how each reading is defined and what we don't do — is in the Tier 3 Agreement.

Free diagnostic · six questions · no sign-up

What tier is your company at?

ThesisCan you say in one sentence which specific market inefficiency your company exploits, and why now?
BrandIs your brand a resolvable entity: its own domain, linked profiles and a branded search that returns you?
ProducesIs there a product someone can use, and pay for, today?
DistributesDoes more than half of your demand arrive through channels where you don't pay per visit: organic, AI answers, referral?
AutomatesCould you double volume without doubling headcount?
CompoundsDo this company's assets — stack, data, audience — make the next one you build cheaper?

Why Thinktier

We're not a fund, not an agency, not an accelerator.

Ownership

We operate; we don't just allocate.

We hold equity in everything we touch and operate alongside the teams running each company. Founders join an operating system, not a cap table.

Focus

We have a geography.

Spain, Latin America and Brazil. We start where we have an unfair advantage and scale where the market pulls.

Distribution

We win in search and in AI search.

SEO and GEO aren't an add-on: they're how we get found. Autoridad Digital is also the lab where the methodology is tested.

Time

We build patiently.

By default, we hold. An exit is an option, not the goal — and every company has to make the next one cheaper.

Questions

What people ask us first.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the discipline of getting generative engines — ChatGPT, Perplexity, Gemini, Copilot and AI Overviews — to name and cite a company in their answers. SEO wins positions in a list of links; GEO wins mentions inside an answer. Both rest on the same technical foundations, which is why Thinktier installs them together.

What is Thinktier?

Thinktier is a venture studio and holding company that builds, acquires and scales technology companies across Iberia, Latin America and Brazil. Every company is born with distribution installed: SEO and GEO from day one, so it gets found on Google and in the answers of AI engines.

Is Thinktier an investment fund?

No. Thinktier is a venture studio and holding company: it builds and operates its own companies and takes equity in companies where it installs a specific layer. It doesn't manage third-party capital.

Does Thinktier buy companies?

Yes. It looks for digital businesses with a real product in Spanish-speaking markets, especially those with demand and missing distribution or a succession plan. The Tier diagnostic is a good first step: it tells you which layer is pulling the asset's value down.

How is a company's tier measured?

With six layers — Thesis, Brand, Produces, Distributes, Automates and Compounds — and one rule: the tier is the highest layer the company reaches without skipping one below. Three layers are measured with data and three are judgement, and the methodology says so in public.

Founders · operators · investors

Let's build the next layer.

Measure your tier Put a company forward
hello@thinktier.io